The Paid Link Building Playbook: Navigating the Risks and Rewards

The conversation kicked off with a frustrated message: "We spent $5,000 on a 'high DA' backlink package, and our traffic dropped. What went wrong?" This isn't an uncommon story. In our years navigating the complex world of search engine optimization, we've seen it all. The allure of a quick ranking boost is powerful, and the market for buying back

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